The brightest bulb in energy conservation

As a follow-up to my earlier David Suzuki post, here’s a picture that was taken on a trip to Kingston last fall. I’ve been looking for a reason to post it since. My friend Rob told me he had spotted something interesting on Highway 15 South and that I’d get a laugh out of it. So, we packed the camera equipment and set out sometime after midnight. A short drive just outside of the city we spotted it, but only first after doubling back; though monstrous, it was difficult to locate due to partial obstruction from some small trees and brush and to its government-mandated minimum distance from the road lest anyone be so captivated by its message that it could cause harm on our highways. Thankfully, we have regulations on road-side advertising in this country.

David Suzuki Billboard – Click to enlarge

There it was, shining like a beacon over the city. Long after the destruction of our civilization by tidal waves and mass flooding, future archaeologists may discover this among the ruins and may only speculate as to its significance. Was this man their god, or perhaps a king that ruled over the land? Previous civilizations have worshiped the sun, but what was this object that hovered supernaturally in this figure’s hand? Was it iconic of that which they revered? The archaeologists may speculate that our civilization fought wars over much of the same that ancient history has taught befell previous peoples; they will wonder whether if it was war over resources, or perhaps adherence to an ancient and mystic religion that destroyed us or whether it was a mix of both. Did we perish due to battles fought between those that adhered to the mysticism dictated to us by our elder shamans and the agnostics and atheists that dared to disagree with their dogma? Past civilizations have fallen due to rogue invaders and barbarians outside of their borders. Future historians may question why we may have perished due to the same while we were distracted by the bright and so-called illuminated.

You’ve got the power, Dave. And your slightly obstructed billboard situated about 500 feet from a rural road does too.

Earth Hour

Earth Hour was ‘celebrated’ worldwide on Saturday in order to raise “awareness” of climate change and our wasteful consumption of energy. I was made aware of this event by the huge (approx) 50 ft full colour banner hanging from Ottawa city hall, the countless full colour flyers taped to lamp posts downtown, the wall to wall TV network coverage that has been burning up the microwaves, the buckets of black ink used to print clever ‘lights out’ themes on the front pages of newspapers produced from dead trees. Ironically, one Earth Hour promoter suggested sitting in the dark and burning candles instead of having the lights on. Alas, burning wax is a much less efficient method of producing light, and a process that produces more CO2, than using fluorescent (or even incandescent bulbs) that have been produced as a result of industrial progress, and market-based innovation. Indeed, the net result of industrialization was to create more efficient processes for achieving the same or better end results for less energy cost and less energy waste.

I live in downtown Ottawa. Besides a few lights off at Parliament Hill, there was no noticeable change in the electrical demand of our nation’s capital. I wasn’t up to too much of any consequence between 8 and 9pm last night so I decided to take a bit of an Earth Hour tour of the city from the comfort of a heated and fossil-fuel powered vehicle.

First stop was the Public Service Alliance of Canada building at 233 Gilmour st. This building is the Ottawa/federal hub for left-wing / labour / socialist causes as NDP associations and organizations close to the NDP have frequent use of board rooms and meeting spaces there. Here it is in its Earth Hour illuminated glory:

Not only were the lights on that illuminate the building on the ground floor and span half of the block flooding the grounds up until the sidewalk, a good number of offices were also lit up. These folks keep union hours (nobody’s working at 8pm on Saturday night).

Next stop was the CBC on Queen st. It was a big night for CBC after all. Hockey Night in Canada is a Canadian institution and the CBC wasn’t about to go dark for the occasion even though a lot of airtime was dedicated to raising ‘awareness’ for the event.

CBC Ottawa also did not go dark for Earth Hour. The building itself is within walking distance of where I work and live (it’s also across from Hy’s) so I have noted that CBC has frequently (if not every single night) kept the lights on during the night when nobody’s working. Their empty cubicle farm located at street level is always lit up at any hour of the night when I walk by on the sidewalk. Sadly, Earth Hour was no exception.

I also high-tailed it up to Rockcliffe for a quick drive past Stornoway and 24 Sussex. The Liberal leader’s official residence on Acacia ave was dark save for a small outside light and 24 Sussex had the lights on at the RCMP guard houses near the gate, a room light, and a few other lights on (generally for security one assumes).

How does one measure the success of Earth Hour? Are there any more people today that are ‘aware’ of climate change that weren’t yesterday? These sorts of “global” events have been held in the past. Live Aid and Live8 were meant to raise “awareness” of African poverty. Unfortunately, Africa is still poor and we’re just as aware of this. Live Earth was a global concert to raise awareness of global warming, but the concert itself had a considerable carbon footprint as celebrities and rock stars flew in on their private jets and arrived by chauffeured limo to tell us to install low flow shower heads and use less toilet paper.

These sorts of events are designed to make people feel good and think that they’re part of a global solution to a collective problem. However, it seems that no concrete action is achieved by raising awareness on issues of which people are already well aware.

Thoughts about Live Earth

Yesterday, on seven stages around the world over 1 million people attended a mega-concert event geared to raise awareness on the issue of climate change or the “climate crisis” as billed by event organizers.

News reports claim that the event had a reach to about 2 billion television watchers around the world.

Despite the disputed logic of the cause by some, it was heartening to see so many people interested in attending a rally for what they truly believe to be a good cause. It is good to know that there is a lot of positive energy out there ready to be channeled to fight for good causes whatever they may be.

However, it is unfortunate that these concerts do not do much to raise “awareness”; often participants of such mega-concerts are the most aware of these issues. I’m not sure how many people tuned in and said “Global… warming? Really? Thank goodness for John Mayer or else I would have never known”. On a more useful note, Billy Corgan made me aware that his new Smashing Pumpkins CD is about to be released. Thanks Billy.

Despite the good intentions of these mega-concerts, the problems that they purport to address still exist and for the most part, have not really advanced along a good track. Live Aid, and most recently, Live 8 meant to raise “awareness” of poverty in Africa. Despite the collective efforts of our mothers (“eat your vegetables, there are children starving in Africa”) and the calling upon the power of rock to solve the world’s ills, poverty still exists in Africa.

Often, the logic behind such efforts is paradoxical. Dumping money and aid on Africa, according to some economists, is exacerbating the problem there. Further, the music industry is the vanguard of consumerism. How does flying Madonna’s 100 member entourage from New York to London on her private jet to express a message of conservation ring true to anyone? Media is to be consumed and the music industry cranks out a lot of plastic, puts a lot of rubber on the road (and CO2 in the air) while musicians tour, and demands terawatts of electricity to power countless speakers and to illuminate hundreds of millions of TV screens.

As for the Live Earth mega-concert, the worst moment was at Giants stadium in New Jersey (billed as New York), when Petra Nemcova, the supermodel that survived the Asian tsunami took the stage to help raise awareness about our “climate in crisis”. I would never shrug aside Ms. Nemcova’s harrowing ordeal, however, no serious scientist would ever link that particular tsunami with climate change as the 2004 tsunami was caused by an earthquake, not by CO2. It is unfortunate that the tragedy of that event would be used erroneously to advance such a debatable call to action on a debatable cause.

There were a few ironic moments including rap superstar Ludacris telling the audience (in song) that “if you ain’t got no money [sic], take your broke ass home”. Of course, this lyric is a part of a song that he sings on with Fergie (of Black Eyed Peas fame) which also includes the songstress singing “We [sic] flyin’ first class / Up in the sky / Poppin’ champagne / Livin’ my life / In the fast lane / And I wont change / By the Glamorous, oh the flossy flossy”. The video pictures Fergie flying in a private jet, ironically the vehicle of choice of some of the Live Earth performers. Irony is being told by some of this world’s greatest CO2 producers to cut our consumption. Ludacris’ other credits include a starring role in 2 Fast 2 Furious. Was it a movie about plug-in hybrid cars? Not likely. The film has inspired a generation of nitrous-infused street racers. Oh well, I’m sure he got some carbon credits in his gift basket to help offset the guilt. Ludacris! [sic]

Finally, if the intent of the mega-concert was to be a massive information campaign to finally bring everyone, united, onside to fight climate change, why the divisive elements? Melissa Ethridge chastised Bush’s ‘with us or the terrorists’ refrain by saying that in addressing the world’s problems that there is no “us and them”. She proceeded to drive a wedge between left and right by calling both Nixon and the current Republican president “criminals”. In fact, Ethridge’s performance was more of an anti-war screed than a call to unite against climate change. Macy Gray’s appearance also sought to alienate a significant proportion of the American population by having her stage performers wear anti-Bush and anti-Cheney t-shirts. The concert became an appeal to the left and had the effect of preaching to the choir while it did little to reach out to what should have been its intended targets: the skeptics on the right.

Were you one of the “2 billion” that tuned into the Live Earth concerts? What are your thoughts? If Al Gore runs for president (and wins) will we be fighting a costly war on warming AND a war of terror? Will Gore have any better luck bringing China and India into the Coalition of the Cooling? Will you be buying the new Smashing Pumpkins album when it comes out on July 10th? Consume, but don’t consume!