New PC Ontario ads

These ads were released today by the John Tory-led PC Party of Ontario. They are pure endorsement-style advertising where three spots feature three Ontarians singing the praises of John Tory as “a leader”.

First, the good…

The Ontario PC Party is cleverly pairing the “leader” theme with the federal Conservative “Dion is not a leader” advertising. In effect, they are piggy-backing on the success of the ads and the mindset already created for voters by the Dion ads. So, Dion isn’t a leader? John Tory comes in and fills the other half of the statement: “I’m a leader”.

The bad…

The ads are awfully boring and don’t hold the attention of the viewer. There is no hook. The ads are quiet and pensive in their delivery, however, it can come across as dead air. If these ads are to provoke feelings of trust and hope in a leader figure, some music behind the testimonials with some more black and white slides of Tory would help. Give me some french horns!

Here are the ads:




What do you think of the ads? Will they be effective? Do they reach out to the appropriate audience?

2004 Leadership race: fundraiser breakdown

The numbers are out on the fundraising front for the CPC 2004 leadership election. The documents have been released (h/t BBS) and there are some interesting numbers from the “returns” of the Harper, Stronach, and Clement campaigns.

First, the total expenses of each campaign:
Tony Clement: $826,807
Stephen Harper: $2,073,084
Belinda Stronach: $2,496,482

and now, some interesting numbers from the returns.

Belinda Stronach contributed $3,950,000 of her own money towards her own campaign. Tony Clement, while contributing $0 of his own money, $3,000 was contributed by his family. The Harper family (or at least people named Harper) contributed $3,525.

Power Corp donated $25,000 to each of the three campaigns. EnCana did the same.

John Tory donated to $8,600 to Tony Clement’s campaign.

Belinda Stronach gave $100,000 to Tony Clement’s campaign, while Stephen Harper’s campaign gave $10,000 to Mr. Clement’s leadership bid. Everyone loves Tony…

Stronach did not have any financial support from any member (on quick glance) of the Conservative caucus (House of Commons), while Harper enjoyed wide support through many MPs (or through MPs spouses).