CBC is hiring!

Casting call!

If you’re here to find instructions regarding a self tape audition submission for the male Kids’ CBC Host, you’re in the right place! Below, you will find a PDF with the audition material and all of the instructions.
Please only submit if you match the following criteria:
· Male between the ages of 23-35yrs
· Any race except Caucasian

· Non-union
· Must be able to carry a tune (ability to dance or move well is a bonus but not necessary)
· Comfortable being in front of a camera and not afraid to show a silly side
· Great with kids; the type of guy that pre-schoolers would love to be around
· Loves physical comedy, would enjoy hanging out with puppets all day and can be funny on the fly

So does this also mean “no Irish” need apply?

Here is the Government of Canada’s position on discriminatory hiring in the public service. According to one of Stephen Harper’s former Presidents of the Treasury Board, Stockwell Day,

“While we support diversity in the public service, we want to ensure that no Canadian is barred from opportunities in the public service based on race or ethnicity,” Day said in a statement.
Immigration Minister Jason Kenney, who was also involved in the decision to review the government’s hiring practices, which give priority to qualified applicants from minority groups, said everyone should be considered for federal jobs.
“We are in favour of appropriate diversity in the public service and reasonable efforts to achieve it, but we don’t think any Canadians should be excluded from applying within their government,” he told CBC News. “It’s OK to encourage people from different backgrounds to apply but in our judgment it goes too far to tell people that if they are not of a particular race or ethnicity they cannot apply [for a job] that is actually funded by their tax dollars.”

UPDATE: The casting agency has removed the “Any race except Caucasian” line. This obviously will affect the application process. But will it affect the final selection?

Here is a screenshot of the CBC Kids casting call as it originally appeared:

UPDATE: @alexguibord and @jldmorris spotted the agency’s posting this morning and contacted the company. At the time, the agency defended the posting. Now, the agency tells HuffPo and Canada.com that the posting was a mistake.

Here is the email the agency representative sent @jldmorris (click to enlarge),

Why Justin Trudeau’s new ad falls flat

The Liberal Party of Canada released a new ad last night featuring Justin Trudeau “turning the channel” and emphasizing positive politics.

The Conservative Party of Canada have been the masters of political advertising since the days of Stephane Dion and Michael Ignatieff with their “Not a Leader” and “Just Visiting” ads, respectively. Now, we see the “Just In Over His Head” series which is more light than it is dark and more mocking than it is vicious. The ad leaves the viewer with a pitied view of Trudeau; the ad doesn’t make Trudeau unlikable, it renders him dismissible.

Trudeau’s ad recognizes the attacks against him tapping into a Liberal belief that Canadians are generally aware of these attacks (they aren’t). The Liberals and the NDP have had a problem of living within the Parliamentary bubble thinking that insider-baseball conversations in Ottawa echo with profound impact in the rest of Canada (they don’t). The NDP reads National Newswatch and bases its Question Period strategy off of the headlines there and now the Liberals are accepting the narrative on Trudeau that the Tories have lain before them.

The second failure of the ad is that it perpetuates the faulty suggestion that Justin Trudeau’s profession was that of a school teacher. Instead, the son of Pierre Trudeau landed to teach at an elite private school in British Columbia where the Kindergarten tuition is $14,500. During two years at this posh school where his official job was to be a drama teacher on occasion, his unofficial job was to raise money for the school and to lend the Trudeau name to build its prestige. Again, the Liberals accept the Tory characterization of Trudeau as a teacher and run with it: “Alright then, he’s a teacher and we push back from that frame.”

The next problem with the proof points in this ad is that Trudeau has fought hard. His Papineau riding has been strongly Liberal since the 50s with a brief interlude by the Bloc between 2006-2008 (2 years out of 54). The Bloc Quebecois has since been decimated province-wide and that had more to do with Jack Layton, than Justin Trudeau. Another suggestion is that Trudeau fought hard to represent Liberals when he easily skated through a weak field winning 80% of Liberal votes during that leadership race. Trudeau doesn’t do himself any favours on the hard-work point when he references that fact that he is his father’s son.

Finally, the overall message is that we’ll build a better country together. That sounds all good and good, but there is no real why or how beyond that superficial statement; we all like Canada and we all want a better country but the ad is weak on any Liberal idea or plan beyond this guy named Trudeau. People vote for a plan, or against failure and corruption. The Liberals are sticking to the playing positive tactic but offer no plan. For now, they are resisting going negative thinking that accessible voters for the Liberals mirror the focus and attitudes of the chattering class in Ottawa that reads an inside-the-bubble news aggregator every morning.