Month: February 2007

Conservatives to release French ads today

I’ve been doing a bit of digging on the topic of Conservative french-language attack ads (since we all know they’re coming, and since the english-language versions were successful in English-Canada).

Will they attack Dion on his dismal environmental record (since it’s a big issue in Quebec)? Will they discuss Adscam Liberals being invited back into the party-fold?

I’m about 90% confident that the Tories will be making an announcement this morning detailing french-language ads to run in Quebec.

“Stéphane Dion n’est pas un lee-der”

UPDATE 1:02am: Upgrade to 99%. Just received word that Bernier’s running point on the presser mid-morning and that the ads will be “totally different” than the English ones (in footage of course, but in style too).

New PC Ontario ads

These ads were released today by the John Tory-led PC Party of Ontario. They are pure endorsement-style advertising where three spots feature three Ontarians singing the praises of John Tory as “a leader”.

First, the good…

The Ontario PC Party is cleverly pairing the “leader” theme with the federal Conservative “Dion is not a leader” advertising. In effect, they are piggy-backing on the success of the ads and the mindset already created for voters by the Dion ads. So, Dion isn’t a leader? John Tory comes in and fills the other half of the statement: “I’m a leader”.

The bad…

The ads are awfully boring and don’t hold the attention of the viewer. There is no hook. The ads are quiet and pensive in their delivery, however, it can come across as dead air. If these ads are to provoke feelings of trust and hope in a leader figure, some music behind the testimonials with some more black and white slides of Tory would help. Give me some french horns!

Here are the ads:

Bahadur


Kathy


Simone

What do you think of the ads? Will they be effective? Do they reach out to the appropriate audience?

Dion’s blackberry downloads

A nice plug for Blogging Tories from Tim Powers on Mike Duffy Live.

Tim’s talking about the Dion ringtones / Blackberry wallpaper / Desktop wallpaper that is available for download from Blogging Tories.

Instructions, go to www.bloggingtories.ca on your mobile/blackberry and click on the Dion blackberry link.

Download the MP3 and JPG files. Set the MP3s to your ringtones and throw up a good “Dion is not a leader” pic as your Blackberry background image.

Then, when you’re in committee, or at a meeting, you will get a call and your blackberry will exclaim “Stephane Dion is not a leader”.

When you’re having a steak at Hy’s, you’ll get an email and your Blackberry will play Dion’s “Do you think it’s easy to make priorities” quote.

Get it done…

(there’s some great stuff for desktop users as well… click here browse the content. Be sure to set your MSN messenger profile picture and download the desktop wallpaper!)