Liberal Party website: French an afterthought?

The Liberal Party of Canada launched quite an attractive new website this week. It features a large photo slider panel, well-designed action tabs at the top, and great integration of blogs and social media sites like Facebook and Twitter.

However, what the website lacks is representation of the linguistic duality of Canada that Liberals so often get red-in-the-face when chastisizing Conservatives. Take, for example this press release put out in October of 2007 by then Liberal Party president Marie Poulin criticizing Conservatives for ignoring french-Canadians,

New Conservative Site Snubs Francophones

Francophones across Canada have every right to feel a little snubbed by the Conservative Party of Canada, Liberal Party President Marie-P. Poulin said today.

That’s because their language doesn’t show up on the front page of the party’s new site.

“The party that has trying [sic] to reach out to French-speaking Canada has a strange way of showing they care,” Ms. Poulin said. “You’d think something as prominent as your new election web-site would have at least one French word on its front page.”

The Conservative Party’s new web site, launched this morning, has a background of Conservative blue featuring a photo of the Prime Minister, his name, and six bold white words – none of which is in the French Language.

“The Liberal Party of Canada cares about Francophones across Canada and has ensured that every word on our web site is printed in both official languages. Clearly, the Conservative Party cannot say the same,” said Ms. Poulin.

-30-
For more information, please contact:

Liberal Party of Canada Press Office

Elizabeth Whiting
(613) 783-8405
ewhiting@liberal.ca

Poulin misfired as I wrote on my blog back in 2007.

Liberals are always finding outrage where there is none. Indeed, the Conservative website was recently redesigned and it is true that there aren’t any French words at Conservative.ca. However, if you go to Conservateur.ca (that’s the French word for “conservative” by the way), you’ll find a lot more French words!

Unfortunately, for the Liberals, the frech word for “Liberal” is “Libéral” so they cannot easily split content across two domains. But what happens when you go to Liberal.ca?

ENGLISH! (click the small link in the top-right to switch to French)

Francophones can access the Liberal Party website in French by going to http://www.liberal.ca/fr/. Anglophones can go to http://www.liberal.ca/.

Even web browsers with French language settings as the default go to the English version of the page.

To solve this dilemma, Liberals might try this bit of code:

<?php
$lang = substr($_SERVER[‘HTTP_ACCEPT_LANGUAGE’], 0, 2);
if ($lang == “fr”) {
load_french_page();
} else {
load_english_page();
}
?>

This would load up the relevant page depending on self-selected settings of the end-user’s browser. You could still include links to the other language in the top right corner just to show you care…

(I changed my browser language to French for the purposes of testing the Liberal website above. The page loaded in English)

The latest EKOS poll

Big news today in Ottawa is the new Governor General appointee and the EKOS poll showing Liberals flirting within 0.3% of their worst polling result in recent history. At 23.9% the Liberal Party of Canada has no fared so poorly since December 4th, 2008 when the country put the Conservatives into the Canadian polling stratosphere as Stephane Dion, Jack Layton and Gilles Duceppe tried their bid for a coalition government.

The coalition attempt was a dark time for the Liberal Party, a once mighty Canadian political institution now reduced to banding together with socialists and separatists in an attempt to remove their unpopular leader while gaining power at the same time.

Stephane Dion never led a non-coalesced Liberal Party so unpopular as the current Liberal Party under Michael Ignatieff if these latest numbers are to be believed. Dion was never believable as a Prime Minister but he was a likable fellow. Unfortunately for Michael Ignatieff, one can see him as Prime Ministerial, however he’s not very likable. In a conversation with a senior Liberal last year, it was explained to me that Ignatieff suffers a sincerity gap. Is he believable? Does he fight for things he believes in? What is it that he believes in?

Here’s the breakdown of the EKOS poll:
CPC 34.4%
LPC 23.9%
NDP 17.9%

This is the lowest level of support that I can remember for the Liberals during a non-event. Indeed, these numbers come in after the G20 where Michael Ignatieff was MIA as a political leader in reaction to events.

If we take a closer look at the numbers too, we learn that they might actually be skewed against the Conservatives.

The EKOS poll’s polling sample included
404 French speaking (31% of weighted sample)
1312 English speaking (69% of weighted sample)

Out of Canada’s, only about 21% are francophone (of population).

EKOS’ poll finds support for Conservatives to be lacking among francophones:

CPC support
English speaking 36.3%
French speaking 13.5%

LPC support
English speaking 30.6%
French speaking 18.5%

If francophones were over-represented in EKOS’ sample, is the news worse for the Liberals?