Erin O’Toole is making his mark as the new leader of the Conservative Party of Canada by launching the first re-design of the party’s logo and first significant brand redesign since the announcement of the then new party in late 2003.
The Conservative C has been made circular and the primary blue colour has been made darker. A lighter red maple leaf still adorns the centre of the logo but has been tilted 45° to the right. The party explains that this is reflective of O’Toole’s motto “through adversity to the stars”.
The logo and motto are evocative of O’Toole’s service in the RCAF. And friends and critics of the party were quick to point that out on twitter. Yet, it’s certain that the Conservative campaign will be highlighting O’Toole’s military service during the next election as Canadians consider the election of public servants during a national crisis.
The Conservative Party has adopted Lato, the open source sans serif font font from Google and designer Łukasz Dziedzic.
According to the style guide, the logo can also be presented in white on the primary colour backgrond.
There’s also a tertiary colour set that the party will likely use in different contexts.
Conservative branding guru Dan Robertson gave direction for the rebrand to Seasoned, a design firm. The firm’s Daniel Charron did the heavy lifing on the logo design and style.
If you’d like to download the new style guide, it’s right here.
Aline Chrétien, the wife of former Prime Minister Jean Chrétien has died at the age of 86. Chrétien was an audidact, having spoken five languages and teaching herself piano in her 50s. Like her husband, she could also handle herself, defending the Prime Minsiter’s life at 24 Sussex when a knife-wielding intruder broke into the official residence; Chrétein wielded an Inuit stone carving until the RCMP arrived.
Tributes from across the political spectrum have been posted today to honour the life of the partner of Canada’s 20th Prime Minister.
Warren Kinsella is one of Jean Chretien greatest defenders and has a touching blog post about his memories of Aline.
In the thirty-plus years I have worked for him and supported him – because I have never really stopped doing either – there has been always one truth about Jean Chretien, Canada’s twentieth and best Prime Minister: he would have never been Prime Minister without her. He would have never achieved the great things he achieved without her.
But she loved people, and people loved her.
Former Harper minister and current Alberta Premier also memorialized Aline Chrétien.
Former Primer Minister Stephen Harper and his spouse Laureen Harper sent their condolences.
Kathleen Monk was a CTV producer and is now an NDP strategist and public affairs consultant at Earnscliffe. She remembers the ‘remarkable’ nature of Aline Chrétien.
Our sincere condolences to the Chrétien family and those who are grieving today.
The newly elected leader of the Conservative Party Erin O’Toole announced his picks for his House Leadership Team today. This slate of MPs will represent the Pfficial Opposition in the House of Commons. They are:
Bergen’s appointment as deputy leader is overdue. She worked diligently House leader under Rona Ambrose and Andrew Scheer and has great reviews on this work from caucus and staff alike.
Rookie MP Eric Duncan takes on a significant role as QP coordinator but it should come as no surprise as Duncan acted as Guy Lauzon’s executive assistant and Chief of Staff when the former MP was Conservative Caucus Chair. In other words, Duncan has worked on Question Period coordination for some time and brings a wealth of experience to the team.