Too illustrative, too offensive? The Liberal comms strategy on this IS full of holes I’m sorry to say.

Yesterday, I went on Evan Soloman’s Power & Politics show to talk Photoshop faux-pas and the illustration that was put on the Liberal Party website showing the PM in a Liberal partisan “assassination fantasy”. I mentioned that ad hominem always fails in communications; personal attacks such as the Liberal photoshop failed and the Conservative poopin’ puffin failed too.

Soloman mentioned another illustration (which was not available at airtime) of “bullet holes” around Stephane Dion’s head that appeared on the Conservative Party website.

Here is the is the illustration in question, held up by Kinsella on P&P yesterday and today on CTV’s Canada AM:

One of the tools in a web designer’s toolbox is the stock photo. For a buck or two, a designer can grab a professional illustration or photo to accent a base illustration or photo. In this case, a Conservative web designer grabbed a stock photo of

“holes” from a website called iStockphoto (a website I highly recommend, btw).

Here is the image from iStockphoto:

and the name of the file on the iStockphoto website? Not “Bullet Holes” but “Paper Holes“:

Holes in Dion’s plan, holes in Dion’s platform?

Why do the Liberals only see death?

Let’s consider the process of the Liberal apology:

1. An apology from “The Web Team” at Liberal.ca if the assassination photoshop may have offended some people.

2. An apology from Ralph Goodale suggesting that social media does not allow for editorial control. This is so absolutely wrong and misleading. The Liberal.ca photoshop contest had a screening process (ie. “editorial control”)

3. An accusation from Warren Kinsella that the other guys are just as bad so let’s all just forget the Liberal transgression.

When the poopin puffin was released, the Prime Minister apologized to Stephane Dion. When will Michael Ignatieff apologize to Stephen Harper for a mock assassination photo that appeared on the Liberal leader’s website?