Today, this blogger has learned that the Conservative government will be transitioning away from the use of “Canada’s New Government” and towards new branding starting with the Throne Speech tomorrow.

The CNG branding was used to distinguish new direction and a new perception of government as the Conservatives wanted to distance themselves from the previous administrations that had been plagued by the sponsorship scandal and allegations of corruption. The Liberals had been in power for 13 years and the Conservatives wanted to establish some Canadian branding exclusive from the co-opting of Canadian icons that had been done so successfully by the Liberals over last few decades.

And now, the Conservative are dropping “New” from “Canada’s New Government”. Will Canada’s New Democratic Party follow suit?