Brome—Missisquoi

Brome—Missisquoi stretches across the Eastern Townships between Montreal and Sherbrooke, extending south to the US border. The riding takes in the picturesque communities of Cowansville, Lac-Brome (Knowlton), Bromont, Sutton, and Magog, set among rolling hills, vineyards, and ski resorts. With a population of roughly 115,000, the riding is predominantly francophone at about 83 percent, though it retains a historically significant anglophone minority. The Eastern Townships' reputation as a destination for tourism, wine, and outdoor recreation gives the riding a distinctive economic and cultural character.

Candidates

Louis Villeneuve (Liberal) — The former mayor of Bromont, Villeneuve served as the city's top municipal leader for eight years after first being elected city councillor in 2013. A businessman, researcher, and columnist, he also served as president of the Centre local de développement of Brome-Missisquoi. His initial foray into public life came through efforts to preserve the south side of Bromont Mountain, for which he produced a documentary.

Jeff Boudreault (Bloc Québécois) — An actor and comedian best known for his role as journalist Jean Brière in the hit television series District 31, Boudreault has won multiple Gemini Awards. Before dedicating himself fully to acting, he worked for seven years as a specialized educator. His entry into politics followed a conversation with Bloc MP Alexis Brunelle-Duceppe, whom he met on a film set.

Steve Charbonneau (Conservative) — A former Canadian Football League player, Charbonneau spent 11 seasons in the CFL, primarily with the Montreal Alouettes, winning the Grey Cup twice. Since retiring from football, he has directed a team at the Adapted Sports Foundation introducing people with disabilities to outdoor sports. He comes from a political family—his father was a former mayor of Cowansville.

Zoé Larose (NDP) — Larose carried the NDP banner in Brome—Missisquoi, running on the party's platform of workers' rights, pharmacare, and environmental protections.

Michelle Corcos (Green Party) — Corcos represented the Green Party, advocating for environmental sustainability in a riding where the natural landscape is central to both the economy and local identity.

Jack McLeod (People's Party) — McLeod ran for the People's Party of Canada on its platform of reduced government spending and lower immigration.

About the Riding

Brome—Missisquoi's economy is a mix of tourism, advanced manufacturing, and agriculture. Bromont is home to major employers including IBM's semiconductor assembly and testing facility—one of the company's largest—and a General Electric aviation plant that manufactures jet engine components. The region produces much of Quebec's wine along the celebrated Route des Vins, and Brome Lake Ducks is one of the largest duck producers in Canada. Agriculture, including dairy and maple operations, remains vital in the surrounding countryside.

The 2025 race was an open-seat contest following Heritage Minister Pascale St-Onge's decision not to seek re-election, making it one of the more closely watched races in the Eastern Townships. The high-profile candidacies of a former mayor, a television star, and a CFL veteran gave the campaign an unusual level of public interest. Key issues included housing affordability in a region where the pandemic-era influx of remote workers from Montreal drove prices sharply higher, agricultural trade protections amid US tariff uncertainty, and healthcare access in rural parts of the riding distant from major hospital centres.