Everybody and their brother knows about Facebook these days. Whether finding old high school classmates, building one’s professional network, or sharing photos among friends, Facebook has many uses to millions of users. There’s a new feature on the website for advertisers that allows the ad buyer the ability of progressively narrowing down a target audience by selecting and excluding demographic data. The side benefit of this is that we can parse Facebook’s user data and get a better understanding of its audience and reach.

Here are the top countries represented on Facebook (users):**

1. United States 19,951,900

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2. Canada 7,361,720

3. United Kingdom 6,407,580

4. Australia 1,498,320

5. South Africa 605,820

6. France 429,540

7. Norway 891,480

8. Sweden 827,940

9. Mexico 393,940

10. Egypt 376,480

11. Columbia 359,220

12. Turkey 327,760

13. India 287,500

14. Germany 259,760

15. New Zealand 208,000

16. United Arab Emirates 188,600

17. Singapore 180,660

18. Spain 178,900

19. Lebanon 163,720

20. Ireland 131,660

21. Italy 121,000

22. Saudi Arabia 115,980

23. Pakistan 115,240

24. Netherlands 109,840

25. Switzerland 99,600

26. Malaysia 98,060

27. Japan 95,340

28. Israel 94,180

29. China 83,640

30. South Korea 51,080

31. Dominican Republic 33,060

In Canada, the male/female breakdown is:

2,507,620 male

3,431,280 female

The top cities in Canada are:

1,326,280 Toronto

549,600 Montreal

346,020 Vancouver

317,700 Halifax

275,820 Ottawa

186,620 Winnipeg

432,060 Calgary

365,120 Edmonton

In Canada, the political breakdown is:

618,240 Liberal

236,540 Moderate

281,840 Conservative

The male/female breakdown of these figures are (m/f)

282,220/291,300 Liberal

126,360/94,480 Moderate

158,020/104,460 Conservative

As one goes through college/university in Canada, does one become more or less Liberal or Conservative?

Conservative:

Freshmen 3,420

Sophomores 4,300

Juniors 4,440

Seniors 4,760

*

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Liberal:

9,740 Fresmen

13,160 Sophomores

14,500 Juniors

16,840 Seniors

Note the slopes on both graphs. The Conservative graph has a slope of y=416x meaning that as each year goes by, with all else being equal, we can infer that the university experience produces 416 more Conservatives each year of school. Likewise, the slope of the Liberal graph is y=2264x meaning that if our assumptions are the same, we can infer that the university experience produces 2264 more Liberals per year of the undergraduate experience. It would be beneficial to measure the data over four years, but we can hypothesize from this data that universities are having the effect of producing Liberals over Conservatives at 4:1 per year.

(Note that these figures are taken for individuals at the current time, a changing trend is only inferred. All we know for sure is there are more partisans/idelogues in both camps in later years of undergraduate.)*

Let’s take a look at how politics breaks down at each Canadian university

University Liberal/Moderate/Conservative

Acadia 360/80/60

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Bishop’s 180/40/60

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Brock 1,040/320/420

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Carleton 2,340/740/800

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Concordia 1,060/240/120

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Dalhousie 1,280/260/280

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Lakehead 360/120/120

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Laurentian 440/100/100

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McGill 3,360/720/300

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McMaster 2,000/660/760

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Mount Allison 440/60/60

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Nipissing 220/80/80

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Queen’s University 2,220/500/600

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Royal Military College 60/60/180

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Ryerson 2,020/560/360

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St. Francis Xavier 480/100/180

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Simon Fraser University 1,400/440/340

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Trent 800/160/180

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University of Alberta 2,340/900/1,340

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University of British Columbia 3,120/920/620

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University of Calgary 1,220/540/840

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University of Guelph 2,060/460/500

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University of Lethbridge 480/200/440

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University of New Brunswick 800/180/220

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University of Ottawa 2,440/640/620

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U Regina 220/40/80

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University of Saskatchewan 620/200/380

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University of Sherbrooke 80/100/20* (* fewer than 20)

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University of Toronto 5,560/1,740/1,140

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University of Victoria 1,300/400/280

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University of Waterloo 2,380/840/680

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University of Western Ontario 2,820/760/980

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University of Windsor 1,140/280/340

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Wilfrid Laurier University 1,540/420/480

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York University 3,520/980/700

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As for the ratio of Liberal students:Conservative students?

Here are the top five (the most Liberal schools in the country by this measure):

McGill 11.2:1

Concordia 8.8:1

Mount Allison 7.3:1

Acadia 6:1

Ryerson 5.6:1

And the bottom five (the most Conservative schools in the country by this measure):

Royal Military College 0.33:1

University of Lethbridge 1.1:1

University of Calgary 1.5:1

University of Saskatchewan 1.6:1

University of Alberta 1.7:1

A bit more about the methodology:

This data was taken from this Facebook page on October 17th, 2007. All data is self-declared by individuals with Facebook profiles.

UPDATE**: It appears that Facebook has disabled the feature.