The Seinfeldian media

The latest installment of the “will there or won’t there be an election?” drama of As the Hill Turns, the Canadian Press reports that Quebec Liberal candidates at an election readiness workshop had their election “mug shots” done — these are the official photos that Elections Canada and the media will use to report on the election (and while these are Quebec Liberals, I say “mug shots” for lack of a more descriptive term).

Will they or won’t they? — that is the question that has the media scrambling to fill their columns and air-time. Today, I was on Montreal drive-time talk radio and despite mentioning that party leaders themselves ratchet up election timing rhetoric to fundraise and to fill nominations, we still chatted about the prospects of a fall election.  I fear that I didn’t play my role and let the audience down when I explained that all of this election talk is just the empty thrill of a cheap drama.  I explained that prior to the summer break, Michael Ignatieff had just six additional nominations filled beyond his caucus compliment.  Further, despite healthier second quarter fundraising numbers — buoyed largely by Liberal leadership convention fees — the Liberals still have a steep hill to climb when it comes to fundraising.  Party leaders (or their proxies) amp up imminent election talk to create a sense of urgency that compels people to give and to act.

As for those Quebec Liberal candidate photos that were snapped — indicating that we just be going for it soon — it’s pretty standard fare, I’m sorry to say.

Though I fear this will fuel even more election speculation, the Conservative candidates — all of them — had their election mug shots snapped at the Conservative training convention early last month.

A summer of communion wafers, G8 photo-ops and inuktitut spelling gaffes has professional flacks looking for something else, and instead of hopping on an expensive jet to cover news where its happening, most of the bubble-locked Ottawa media are in a standard holding pattern and doing their best as bit players in a show about nothing called When is the next election?

Because perhaps when those glorious days come, they’ll have something more to talk about.

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