some good, some bad…
This rumour came in via Twitter:
InfluenceComm (Jean-François Dumas): RUMOUR IN THE MEDIA: resignation of PM (Harper) next week.
Is the source credible? Who is Jean-François Dumas? What is InfluenceComm?
From Marketing Magazine, February 23rd, 1998:
The CBC has preliminary audience numbers for its Olympics coverage. On Monday, Feb. 9, an average 1.48 million Canadians watched prime time coverage. That peaked at 1.77 million between 9:00 p.m. and 9:30 p.m. On Tuesday, Feb. 10, 1.66 million watched from 7:00 p.m. to 9:00 p.m.; that number jumped to 2.33 million from 9:30 p.m. to midnight, peaking at 3.05 million between 10:30 p.m. and 11:00 p.m. That night the International Olympic Committee stripped snowboarder Ross Rebagliati of his gold medal.
The Royal Bank and AT&T have formed the first Canadian alliance between a bank and a long-distance company. Connect@work combines Internet access with on-line banking. It debuted Feb. 9, and it’s only available to businesses banking with Royal. Jo-Anne Wade, manager for E-Commerce marketing at the Royal Bank, says that demand for this type of service is increasing: “There is a growing number of small businesses getting onto the Web,” she says. “This is designed to make it easier for them.”
Montreal’s Groupaction/JWT has created an agency-within-an-agency with GroupaXion New Media, headed by Jean-Francois Dumas. It offers planning and creative services for clients such as the Treasury Board of Canada, showing them how to use technologies including the Internet, intranets, Web sites, debit cards and CD-ROMs for promotional purposes.
Shell Canada Products Ltd., a subsidiary of Shell Canada, is the official sponsor of Ted and Tony’s Inside Track,”the most watched automotive information program” in Canada, Shell says. A survey of 1997
Groupaction… where have we heard that name before?
From the Gomery inquiry documentation:
Mr. J. Brault and his wife, Ms Joane Archambault, started Groupaction Marketing Inc. (“Groupaction”) in 1982.
The main operating companies were:
a) Groupaction Marketing – the primary advertising and marketing
b) Alléluia Design (“Alléluia”) – a company operating in the field of
artistic and graphic design.
In November 1997 Groupaxion Nouveaux Médias (“Groupaxion”) was
incorporated to operate in the fields of interactive media and web sites.
GroupaXion New Media was owned by Jean Brault and headed up by Jean-Francois Dumas. Now, a man named Jean-Francois Dumas runs a Montreal new media firm called Influence Communication and he’s starting the spread of a rumour on Twitter about the Prime Minister resigning.
C’est intéressant, non?