You have 1 new Duffy-gram

Mike Duffy knows your name! Or at least the automated Duffy has a whole bank of names to read from in the Conservative Party’s latest innovative fundraising and voter ID widget that is scheduled to roll out later this evening.

The folks at Conservative Party HQ sent me a preview of their new product which includes the senator and former newsman outlining the Conservative record, while asking for your ranked issues, feedback, postal code and email address. The product also is customized to deliver localized content via geotargeting.

A senior Conservative explained that the the shiny new Duffy-gram is the brainchild of the party’s executive director Dan Hilton who has been moving the party to find new ways to push the envelope in the online space.

Also of note is a new slogan for the party which may yet brand a national campaign if we see one in the coming weeks. “Moving forward” suggests momentum, progress and an ongoing job. Contrast this with the Liberal Party slogan of “we can do better” which suggests failure of the incumbent, inclusion of Canadians and the Liberal Party “we” to solve a problem. Both slogans acknowledge a difficult situation and while the Conservative slogan is more punchy and complete, the Liberal slogan leaves a question open: “better than what?”. Further, the Liberal slogan opens them up to attack as a Conservative narrative is that Michael Ignatieff thought he could do better abroad rather than improve his career among Canadians looking to do the same.

Conservatives have led the Liberal party in databasing Canadians and their levels of partisan and issue-based support since at least the late days of the Alliance. The Liberals have had quite a time playing catch up as they’ve gone shopping for proven software, even approaching the Obama campaign in the Dion days. Yet, while Liberal national director Rocco Rossi is paddling up the Rideau Canal asking folks for money along the way, the Conservatives are showing that they continue to innovate.

Comments

comments

  • Steve

    They need to insert Canada into the moving forward slogan and then its a winner!

    Moving Canada Forward

  • http://www.webcontentexpert.ca/ Paul Canniff

    Great news on the widget!

    As to your last paragraph, the Conservative lead in Internet technology preceded the Alliance: http://www.webcontentexpert.ca/index.php?option=com_content&task=view&id=19&Itemid=30

  • http://www.webcontentexpert.ca/ Paul Canniff

    Great news on the widget!

    As to your last paragraph, the Conservative lead in Internet technology preceded the Alliance: http://www.webcontentexpert.ca/index.php?option=com_content&task=view&id=19&Itemid=30

  • TwoYen

    What I liked about the Duffygram that arrived in my e-mailbox was the personalized touch. Duffy called me by my first name (and, no, my first name isn't “two”)

  • Truthfairy

    Yeah, my Duffygram was personalized as well.

  • Gabby in QC

    I received a personalized Duffy-gram as well, but it did not play as smoothly as it does here. It stops and starts frequently, yet it's the same computer. I don't know why that is.

    Despite that glitch, though, I think this is a great idea. I know I'm repeating myself but … I believe whatever ads the Conservative Party puts out in an upcoming election, whenever that is, should concentrate on the positive, on an upbeat tone like the one Senator Duffy uses in this Duffy-gram.

    Whatever the Party has accomplished thus far and what else remains to be done should be highlighted. The slogan “Moving Forward” speaks to that very well. And the map showing what projects are under way is a very effective way to tell Canadians how their tax money is being invested. Asking Canadians what their priorities are is also a good idea.

  • LindaL

    Kind of neat, but I don’t understand why I would not have got a Duffy-gram.

  • LindaL

    Kind of neat, but I don’t understand why I would not have got a Duffy-gram.

  • Name

    Sweet I just got mine too!

  • Name

    I got one. Brilliant idea. Hope my comments actually get read.

  • Name

    I got one. Brilliant idea. Hope my comments actually get read.

  • terry1

    hey, you guys are still trying to catch up to the Libs. Is that why Harpo is working to delay an eelction. Libs are still way ahead in fund raising this year.

  • NovaDog

    Received my Duffy gram, participated and sent some out to friends. Great idea.

    Wink for Mom

  • http://www.paulholmes.ca/ Paul Holmes

    In answer to the burning question…

    A friend forwarded “Mike” to his friend with a very unusual name. Alas, Mike says, “Hello there.”, instead of “Hello there, Paul”. But he still says, “Nice to see you again.” (In my case, this is true, as Mike was kind enough to pose for a photograph with me back in 2006.)

  • Omanator

    Got my Duffy Gram and I am delighted. Great chance to talk to other people and voice your opinion.

  • Omanator

    Got my Duffy Gram as well. I am delighted. Great way to talk to others and make my ideas known.

  • Paul Radcliffe

    I have to admit, this is the best piece of online political advertising I've ever seen. Clear, succinct, slightly customized and generally pleasant.

  • terry1

    Paul. How many other personalized political ads have you seen?

  • Paul Radcliffe

    Customized direct mail is an advanced technique but I've seen it used several times in my riding. When they know your mailing address, they can assume a LOT of things. With your IP address, they can try to assume other things too.

  • terry1

    Paul. How many other personalized political ads have you seen?

  • Paul Radcliffe

    Customized direct mail is an advanced technique but I've seen it used several times in my riding. When they know your mailing address, they can assume a LOT of things. With your IP address, they can try to assume other things too.