Conservative Party ad: “Michael Ignatieff: Just Visiting”

Within the last few minutes, the Conservative Party of Canada finally rolled out an ad defining a message track about Michael Ignatieff. Take a look:

The main message from the Tories here is that Michael Ignatieff has been out of the country and is only back in the country for his own ambition. The “Just Visiting” line is a good one because it will ring true to many Canadians and their perceived sense of commitment to country. In fact, Michael Ignatieff has already tried to pre-emptively blunt this form of attack by writing a book titled True Patriot Love wherein he outlines his mother’s family’s commitment to this country.

Narrator: Why is Michael Ignatieff back in Canada after being away for 34 years? Does he have a plan for the economy? No, instead he’s running attack ads hiding the fact that he hasn’t offered any economic ideas… just attack ads. With no long term plan for the economy, he’s not in it for Canada… just in it for himself. It’s the only reason he’s back. Michael Ignatieff: Just Visiting.

It’s interesting to note that the Conservative Party has framed “Grit Girl” Youtube vidoes as Liberal attack ads. Most observers note that the professionally produced though anonymously released ads are most likely being churned out by the Liberal Research Bureau or by Liberal HQ. Usually the videos first see wide distribution on the blog of Ignatieff’s war room captain Warren Kinsella.

The image is strong and cynical. It show an image of the Liberal leader simply drifting by and transitory. The Conservatives are also accusing the Liberals of running attack ads. The ad touches upon the #1 issue in the economy successfully underscores Igntieff’s main negative. Some observers will remember that Ignatieff once mused that if he didn’t ascend to the Prime Minister’s Office that Harvard would likely take him back.

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