Announcing Google Power Readers Canada

I pleased to announce today, the launch of a new way of connecting with Canada’s political party leaders and the journalists that are covering the election campaign.

I’ve been working with Google over the past couple of months on an innovative project that provides a peek into the reading material of those seeking the Prime Minister’s Office the articles that they’d like to share with you, the voter.

Late last night, our site went live and gained some very valuable real estate on the homepage of Google Canada at google.ca.

Google Power Readers Canada is the product of our work. I was able to gather Stephen Harper, Stephane Dion, Jack Layton and Elizabeth May together to share articles that interest them and of course, articles they figure will interest (or should I say) entice you to vote for their candidates.

Also featured within the project are some of Canada’s top reporters that are covering the day-to-day action of the campaign. Perhaps, this will allow the “reporter’s notebook” to evolve in the way that reporters gather information and provide raw material for their readers to give them insight on the information gathering process.

You can check in what Jack Layton is reading and sharing with Google Reader, you can get a glimpse into Stephen Harper and Elizabeth May’s interests or find out what sites Peter Mansbridge frequents as he goes through his day. For example, we know that the Prime Minister is an avid hockey fan. From his shared items page we can see that the Mr. Harper is watching how the Leafs new and young talent may shape their upcoming season. The Prime Minister shares an article the Toronto Star about the Leaf’s training camp. Stephane Dion maintains his message and shows us more of his personality by linking to a Fishing Magazine in his profile. Elizabeth May has shared a Nova Scotia article from the Chronicle Herald on her platform release.

Check out Google Power Readers Canada and let me know what you think. Sign up for Google Reader yourself and share some articles with other Canadians and participate in the social media conversation for this 2008 general election. If you’re also posting your ideas, maybe Jack Layton or Stephen Harper or Kady O’Malley will share your blog post or article. I should thank the party leader’s and the journalists for taking a chance on my pitch for this project. I’m looking forward to seeing what they have to offer to Google users. This election is showing the full integration of new media within political campaigns. Google is reflecting this with Google Power Readers.

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