Campaign wildcards

GOP Presumptive nominee for President John McCain has caused quite a stir with his latest set of ads attacking his Democrat counterpart Barack Obama. In the first ad titled “Celeb” McCain compares Obama to Britney Spears and Paris Hilton and makes the point that while Barack Obama is incredibly popular but has little leadership experience at McCain’s level and that celebrity can’t sustain a commander in chief alone. The ad does well do underscore this point however it fails because it concedes another: Barack Obama is incredibly popular. By the technical definition of popular vote (a good measure of how elections are won — electoral colleges being another story), McCain concedes that Obama may not be ready to lead the country but that McCain isn’t ready to win the presidential election. The ad, by including Spears and Hilton to make a comparison to Obama was successful in getting a lot of intention for its at-first-glance superficial character and belittling tone.

In the second ad named “The One”, McCain’s campaign compares Obama to a messianic character that can do no wrong. The ad is mocking in tone and is good red meat for the base, perhaps the other front besides the swing vote that McCain needs to convince to give him a shot at 1600 Pennsylvania avenue.

The “Celeb” ad is rumoured to have spoiled a surprise appearance by Obama in Chicago at this past weekend’s Lollapalooza where insiders say he was ready to introduce rapper Kanye West on stage. The Obama campaign is said to have been spooked by the ad and didn’t want to fuel talk around the coming volley from McCain. Given this song by rapper Ludacris endorsing Obama over McCain (a song lighting up the American right-wing blogosphere), Obama likely made a good decision by removing himself as an element of a perfect storm of bad publicity. Obama, celebrity, Kanye and Luda. It would have fit well into McCain’s narrative (and all by chance).

The latest in this entertaining story is an entry by Paris Hilton, the famous-for-being-famous celebrity featured in McCain’s ad. First consider McCain’s ad

and now Paris Hilton’s response

In election campaigns, its impossible to predict the wildcards such as the Ludacris endorsement. Further it’s the nature of the race that Obama would have to respond carefully to McCain “Celeb” ad by allegedly canceling on Kanye. Equally as unpredictable is this response by Hilton, which is more tangential to the core, but more viral among those with a surface view of the presidential race so far. While insiders will dismiss this as fodder for Entertainment Tonight and Jay Leno, though that’s where the populace is watching. And for McCain it’s unfortunate that Obama is popular.

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