DNC by the numbers

I have a bit of an embarrassing confession to make. I subscribe to an unhealthy amount of polling information via email and RSS. Polling companies in Canada and the US send me daily information on a number of topics, whether it’s the horse-race of McCain-Obama, the demographic breakdowns of perceptions on the US economy, or Canadian attitudes towards arctic development (and those are just from today)

I’ve been watching the Democratic National Convention with some interest over the past couple of days. If you’ve been following my twitter feed, you might have seen some of my live reactions to speeches by Michelle Obama, Mike Schweitzer or Hillary Clinton. The data from day 2 has just hit my inbox and newsreader and the numbers provide a look at the success/failure of the stage-managed political super-rally in Denver, Colorado.

In a comparison of keynotes of Michelle Obama vs. Hillary Clinton (though Clinton’s wasn’t technically a keynote), Nielson polling data shows that the NY Senator beat Mrs. Obama with 26 million viewers vs. 22.3 million. Further, in ratings, African-Americans are watching the DNC in larger proportions than white viewers. Black viewers were 1.4 times as likely to be watching the DNC than the population as a whole. This year at the DNC, African-Americans make up a record of 24% of all delegates. US Census records from 2000 show a 12.9% African-American population in the US. Though the Democrats reserve delegate spots for racial minorities and women, the television ratings suggest unprecedented high political engagement and interest among African-American electors. Higher voter turnouts reflect healthy democracies and it is exciting to watch the American contest unfold this year.

Comparing the second days of the 2004 and 2008 DNC conventions, the 2008 convention had five times the television viewers. This is particularly important for Hillary Clinton as she’ll likely be running for President in 2012 if Obama fails to get enough votes in November.  She still remains quite popular among Democrats with an 80% approval rating.

Leave a Reply

Your email address will not be published. Required fields are marked *