Stephane Dion suffers strategic communications leak

The Prime Minister recently announced a new set of by-elections to be held in early September. Stephane Dion, the Liberal leader, is facing renewed pressure to deliver during these contests and a number of observers have declared this to be a test of confidence in the man as quarterback of that party. If he fails in one or more ridings, Dion will face calls to step down. This comes after the announcement of the beleaguered Green Shift, a hail mary of a policy for Dion and commentators have noted that the policy will be the cornerstone of any future Liberal platform and will serve as a test run for this round of by-elections.

Therefore, it should be troubling for Dion to learn that there are members of his own political staff that are actively undermining the man at this critical time by leaking strategic communications that have landed right in my inbox. Take a look at this ten-percenter template that I received courtesy of a source at the Liberal Research Bureau.

Read this document on Scribd: greenshift

The document is a template for Liberal MPs to message on the Dion Liberal Green Shift. Dion’s staff sent along the Microsoft Publisher file of the document above. It doesn’t get more original than that from LRB. You can download the file here.

If you’re trying to find a silver lining in this by speculating that perhaps this was a brilliant strategic leak in order to get a Conservative blogger to spread Liberal policy for free, this also landed in my inbox courtesy of LRB:

Read this document on Scribd: greenshaft

It appears that some kids in LRB were having a bit of fun while their boss was away. The document also came in the form of a Microsoft Publisher file and you can download it here. The derivative version of the Liberal ten-percenter is a bit disturbing as it is insulting to francophones as Dion’s staffers mock his accent. There’s also a literary reference to Harriet Beecher Stowe’s Uncle Tom’s Cabin in the name of the fictional candidate Simon Legree. I haven’t figured that one out yet (UPDATE: Simon Legree is a literary reference to greed probably referring to Dion’s tax shift as a money grab from Canadians). This spoof on the ten-percenter by LRB is disrespectful of Dion and is juvenile. The lit piece leak in its original design format and the forwarding of the derivative piece mocking Dion are evidence that there are members of Dion’s trusted staff that are undermining their leader at this critical time. If Dion has a poor showing in the upcoming by-elections, he may be asked to resign as Leader and some Liberal staffers may only be trying to hasten that exit.

We’re also seeing evidence of Dion being undermined in a recent blog posting critical of Dion’s team which was recently stomped down by Dion loyalists. The posting was deleted but the subsequent apology explains the sequence of events.

Also, on the Guelph Mercury blog today, we see a pattern of Liberals using name-calling to diminish their opponents. Most disturbing for Liberal partisans though is that some of their staffers are doing it to their leader as well.

During the 2005-2006 General Election, there was talk of a mole in the Liberal war-room leaking information to the media and to Conservative bloggers. At that time there was a Chretien faction and a Martin faction. The Liberal Party under Dion is so fractured that they emphasize unity (“stronger together”) to convince their factious partisans rather than swing voters.

UPDATE (8/1): Last night, I was called and invited to meet up with Sarah Bain, a senior communications officer in Dion’s office. Bain wanted to put the Liberal side of the story out there. We had a great chat, and while it would have been helpful for them for me to reveal my source, Bain was respectful of confidentiality and didn’t even ask. I asked her to email me a quote,

“The Publisher file of the Green Shift ten percenter was distributed twice in the normal manner in which all LRB products are distributed. It was e-mailed to an extensive mailing list including all MP offices, as well as other caucus and party officials using a mailer program. It was also posted in the LRB Intranet site to which all Liberal offices in the Parliament Precinct have access.

“These products are distributed as Publisher files so that Liberal offices can modify them to their own needs. The intention is that MPs can put their own pictures and individual message in the file to personalize it before submitting it to printing.”

What Bain is communicating here is that while the ten-percenter was produced by LRB, it met a wide distribution list across the Liberal party from LRB to OLO to MP and Senators offices to even party HQ. Therefore, Bain suggests the leak could have come from a variety of Liberal offices. The original ten-percenter was dated July 7th, 2008 and has been in internal Liberal distribution for three weeks. Though the file has been circulated among Liberal staff, my source was LRB.

Bain agreed that the second piece was childish and disrespectful of Dion and noted that the wide distribution of the original ten-percenter among staff meant that any disgruntled Liberal staffer could have made the derivative piece. This may be, and it could have been forwarded to LRB because my source of the first and second document were the same.

To her credit, Bain is broadening the list of suspects and therefore trying to diminish the severity of the leak; if the ten-percenter was in the hands of more staffers then the level of secrecy of the document goes down.

As for the second piece, I’m sure that it is quite disturbing for Liberals to see evidence of their staff undermining their leader.

Comments

comments

  • Taylor Cutforth

    “The derivative version of the Liberal ten-percenter is a bit disturbing as it is insulting to francophones as Dion’s staffers mock his accent. “

    Only he really doesn't seem to sound very french Canadian to me…. at all.

    In a recent news clip he was sounding far more like Kermit the frog… Thats not a punch line. I'm quite serious.

    The man is a cartoon character.
    A humorous one perhaps but not somebody that should be representing us on the world stage.

    I mean… If he's english speaking voice is this bad, imagine how he'll sound in chinese or spanish.

  • Oemissions

    As a Western Canadian, growing up rural, I heard lots of prejudism towards French Canadians, those “pea soupers.”
    What disurbs me is the amount of expensive attack ads the Conservatives put out in the election(s).
    Surely it is beneath the dignity of our Prime Minister to approve of these messages. In the US, John McCain ads his…”and I approve of this message.”
    People wonder what went on for 2 hours between the GG and the PM. My guess is that she was scolding him for his conduct.

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