CBC, politics and Facebook

The other day, I discovered a tool on Facebook for advertisers that allows a prospective ad buyer to narrow down a potential target group for the purposes of showing an advertisement to a particular demographic. For example, one could select the United Kingdom, the city of London, females, aged 18-35, who like “Painting”, and have selected their relationship status as “engaged”. You’ll find that out of a pool of 1,612,980 people in London (or of 6,407,580 on Facebook in the UK), you’ll be targeting your ad to 140 people specifically based on the breakdown above.

facebook-london.jpg
Click to enlarge

So, I thought another breakdown might be interesting.

Facebook boasts 7,361,720 accounts in Canada. Of these accounts, 1,340 are at “CBC / Radio Canada”. If one then checks off “Liberal” as a delimiting factor, we’re left with 180 accounts. If we uncheck “Liberal” and check “Moderate” we get 40 accounts. Now, if we uncheck “moderate” and select “Conservative” we get “fewer than 20” (Facebook seems to measure accounts for this application in blocks of 20. I assume that less than 20 could mean anywhere from 0-19 accounts).

So, to summarize, there are 1,340 Facebookers at CBC. Of this group, 180 have self-declared as Liberal, 40 as Moderates, and 0-19 as Conservatives.

Of course, this isn’t a scientific breakdown of political inclinations at CBC. After all, it could be possible that Conservatives are much more shy about posting their “Political Views” on Facebook. Further, one cannot confidently say that Facebook is representative of the population at large. This is simply data presented “as is”, for your consideration.

cbc-facebook.jpg
Click to enlarge

cbc-facebook-liberal.jpg
Click to enlarge

cbc-facebook-moderate.jpg
Click to enlarge

cbc-facebook-conservative.jpg
Click to enlarge

UPDATE: For those that have asked about the Canadian breakdown on Facebook, out of 7,361,720 Canadian accounts on Facebook, 618,240 are self-declared Liberal, and 281,840 Conservative. This is a 2.2:1 Liberal:Conservative ratio. In contrast, CBC has at least a 9:1 Liberal:Conservative ratio among its self-declared political people with Facebook accounts.

Leave a Reply

Your email address will not be published. Required fields are marked *